Coaching Philosophy and Approach
Brenda’s believes in meeting clients where they are to help them effectively develop the behaviors and habits most critical to their success. She works with individual and organizational clients to create alignment between values, operational priorities and strategic objectives, with a view toward increased agility and a capacity to adapt effectively to new challenges, and to change.
One of Brenda’s personal areas of interest is working with new managers and leaders, as well as individual contributors transitioning to management roles for the first time. In this work she focuses on the importance of developing a unique and individual style, maintaining a commitment to personal values and strengths.
A coaching specialty for Adaptive Leadership Strategies, LCC is focused on employee mobility and relocation. Programs are offered to help individuals adapt successfully to new domestic and international environments, with a view toward maximizing employer return on investment (ROI) and increasing employee engagement. Brenda’s insights on relocation have been featured in The New York Times, US News & World Report and CNN Money Magazine.
Brenda’s professional career includes leadership positions at Mobil Oil and AT&T. She is the former Executive Vice President of a Washington, DC area property management firm, where she was responsible for Human Resources, Accounting and Finance, Client Services and Consulting. Following the Company’s acquisition by a national firm, she led the post-merger integration team responsible for assimilating the competencies both organizations. Brenda’s experience informs her work as a coach working with private, association and government organizations. She further shares that experience as facilitator of the Northern Virginia Chapter of the COO Forum (www.cooforum.org), a national thought leadership organization focusing on peer-to-peer professional development for second-in-command executives.
Certifications and Education
Brenda received her Certification for Leadership Coaching from Georgetown University. She holds a Master’s Degree from Virginia Tech’s Pamplin College of Business, and a Bachelor’s Degree from Adelphi University. She is certified by the International Coach Federation (ICF) at the ACC level, and is a Certified Relocation Professional (CRP) with the Worldwide Employee Relocation Council. Brenda is also certified to administer a series of psychometric instruments used for 360-degree management evaluations, leadership development, workforce planning and team building.